World No.1 mother/father/kids of happy families magazine

Parents, the first licensed parents and children magazine in Turkey, is changing publishing in this field as we know it. Parents goes beyond the idea of viewing the child as a "problem" and introduces the concept of "a family in which everybody is happy." Parents knows that a mother, who is rightly deemed as sacred, needs to look beautiful. It competes with beauty magazines in its pages devoted to beauty.

Parents is the magazine for working parents. It shares modern suggestions with its readers for easily coordinating work and domestic life. Parents becomes a relevant part of readers' lives as soon as they start thinking about having a child. It helps mothers and fathers to complete their mental and physical preparations for pregnancy. It aims to be a close friend and a guide to would-be mothers so that they can have a comfortable period of pregnancy.

Parents provides fathers with suggestions to overcome their "future anxiety." It helps families to cope with the problems they will encounter in when striving to form systems of security (in all the phases including buying a family car and health insurance).

Parents is for all children in the age group 0-13 and their families. It supports parents' personal development, and also contributes to improving relationships between parents. It is aware of the fact parents' happiness has a positive impact upon children.

Parents' recipes for happiness are not only for nuclear families; the magazine reaches out to extended families as well. Grandmothers, grandfathers, uncles, aunts, nieces, nephews. Everyone has a place in this magazine. By publishing articles on all aspects of life, Parents makes you feel that you are not alone. It provides a range of unique solutions to common problems and situations.

FIRST RELEASE:
February 2005

TARGET GROUP:
% 90 Female
% 10 Male
% 30-40 AB
% 75-85 ABC1
% 20-25 18-24 age group
% 65-70 25-35 age group

READERS DISTRIBUTION:
% 70-80 Metropolitan cities
% 60-70 Marmara - Aegean regions

CIRCULATION:
22.500

SIZE:
20 x 26.5 cm