First-class on the go
Mercedes Benz Turk manufacures buses that were renamed Travego last year. This is a magazine that appeals to the buyers or drivers of Travego busses and to those who benefit from the economy created around this brand. It aims to provide information on the Travego Drivers' Club and attract the aforementioned target group into its world. It is distributed free of charge.
TARGET GROUP:
% 48-49 Male
% 51-52 Female
% 85-90 AB
% 95-98 ABC1
% 85-90 University graduates or above
% 25-30 Age group 18-24
% 50-60 Age group 25-44
READERS DISTRIBUTION:
% 85-90 Metropolitan cities
% 80-85 Marmara-Aegean regions
CIRCULATION:
10.000 (the average number of copies sold last year)
SIZE:
28 x 38 cm